Overall Final Package - Music Video, Magazine Advertisement and CD Digipak

After completing all of the necessary research and planning, as well as amended drafts upon feedback of our work we have finished the final drafts for each of our products. Each of these can be seen below.

Music Video

Magazine Advertisement

CD Digipak - Front Cover, Inside Sleeve & Back Cover

Overall, myself and my group members are delighted with the outcome of our final products. We feel that each product is consistent with the theme we decided to use and more importantly are consistent with each other which allows the products to look professional. We feel we have met the project brief to a high standard.

Peer Feedback - Music Video Final Draft

In order to ensure that our product was appealing to the correct target audience we decided to conduct feedback for our video. We did this by showing our classmates our music video and asking them to write comments of what they liked/disliked about our music video which I will be analysing in further detail in my final evaluation.
The images of the feedback can be seen below.

However, we did feel that this was a relatively small number of people to receive feedback from, and may not contain a completely accurate sample to help use determine how successful and appealing our music video was to our target audience. To help us get a larger and therefore better sample of our target audience we decided to upload the video to Youtube and blogging site Tumblr.

Video uploaded to group member Cally's Youtube channel

Video posted onto my own blog on blogging site Tumblr.

We chose these websites as they are extremely well known, and are also very popular with our target audience. This would allow us to get a bigger amount of feedback from the correct target audience. The slight problem we encountered was that as the video had only recently been produced and uploaded, there has not been a large number of feedback given as it can take a long time for things to be circulated around the internet. Therefore, we felt it would be better to view the comments we had received so far. From what we had received we found that people liked the reverse editing used in the video and a good use of camera angles and shot types.



Music Video Second (Final) Draft

After receiving feedback from our peers from the first draft of our video we found that they liked the way that the clips had been placed together and the editing used. They also liked the narrative aspect that we applied to the video, their only criticism was the absence of a soundtrack or dialogue. However, this was to be added in the draft we were in the process of producing so this was irrelevant.

After creating the first draft of our video, and thus the narrative element we needed to then alter the video to produce our final draft. The most important thing we needed to do was to reverse it. To do so we uploaded the video into Adobe Premiere Pro and selected reverse speed. This changed the whole video around, so that the video would begin at the aftermath of the party, and end before the start of it. However, as the end of the video needs to be in the correct time format we simply added the original clips of the scenes of Cally and Nikki before the party complete with dialogue at the end of the party. After placing the clips together, we then uploaded the chosen soundtrack to the video - We Are Rockstars by Does It Offend You, Yeah?. The song was placed over the clips editing out any noise from the original clips, the song is also lowered on the parts where the dialogue is featured. The final draft of our music video can be see below.

Music Video First Draft

We wanted to storyline and scenes of our video to be played in reverse, with only the ending being in the correct time format. This meant that the events would be played backwards - the aftermath of the party would be shown first, then the main party and ending with the previous night before the party. However, before we could do this we needed to place all the clips we had filmed together to create a montage. The video below displays the clips in the correct order without any dialogue or music added.

The software we used to place the clips together was Adobe Premiere Pro, we firstly placed the clips in the correct time order and format to display the order of events. The story starts with group member Cally, knocking on the door of group member Nikki's front door trying to persuade her to have a quiet evening. The video then jumps to a montage-like series of scenes displaying the party. We felt the rapidness and short clips would help emphasise the chaotic atmosphere of the video. The story then goes to the group members falling out of the derelict building and going into a woodland area attempting to get home. We are very pleased with how well the video has initially turned out as the editing seems particularly smooth and continuous making it look professional

Music Video Shoot Recordings