Inside Sleeve & Back Cover Flat Plan

Below is an initial sketch for what we intend our back cover for the CD Digipak to look like, before we create our first draft on Adobe Photoshop.

Colour Usage - We will be using a range of bright colours as paint splatters will be displayed on a dark wooden background. This allows the back cover, like the front cover, to help convey the theme of a party and a chaotic atmosphere. Also, as we will be placing the track names on cigarettes, the bright colours featured on the background will help the cigarettes to stand out against the background due to the contrasting colours of each element.

Image - We will not be using any photographic images on the back cover as we felt that the song titles are the most important element of a back cover. It also allows us to create our own image which will effectively convey the theme of our product as opposed to using an image which may not not construct the theme as well.

Text/Font Usage - The text that will be featured on our CD back cover will most importantly be the song titles that will feature on the album, as this is a common convention to allow the audience to see exactly what the item contains. We will also be including be featuring web addresses for the band and record company, another common convention which will allow the product to look professional and relate to the target audience, as the Internet has become increasingly important to teenagers. The font of the track titles will be Nova Solid as it is simplistic and easy to understand. It is also the font that has been used in the other elements of our products therefore it adds consistency. The colour of the track titles will be dark in order to stand out against the pale cigarettes whilst the website information will be small and white in order to be noticeable enough the the audience but not overwhelming.

Layout - For the back cover, as we would like for the tack titles to be the main focus, the cigarettes will be positioned in the centre of the image at slight angles in order for them to be easily read and rather than creating a neat layout it will help create a 'messy' appearance, further signifying the theme of our products. The barcode will be placed in the right-hand corner and the other information in the left as these are simply common conventions which will allow our production to maintain its proffessional appearance.

Below is an initial sketch for what we intend our inside sleeve to look like, as part of our CD digipak, before we create our first draft on Adobe Photoshop. 

Colour Usage - As we wanted the inside sleeve and back cover to remain consistent with each other, due to them being part of the same product. The same brightly coloured background will be featured, along with other eye-catching elements such as bright gig tickets etc. 

Image - For the inside sleeve, we will be placing for polariod images of the band members onto the background. The backdrop we will be using for the photographs will be a fence, similar to the one that will be featured on the front cover image in order to maintain consistency and allow the audience to connect all the elements of the product together. We have also chosen to place the images in polariods to give the impression that like the front cover, they are candid shots adding realism and enabling us to use them as objects rather than fixed images - meaning the images have less influence on the overall layout of the inside sleeve. The props featured in the photographs (cigarettes and alcohol) as well as the controversial body language that will be used will further enable the audience to relate to the people in the photgraphs, again allowing the uses and gratification of the product to be used effectively. We will also be adding a vintage/saturated effect to the images to maintain consistency with the other images featured in our products.

Text/Font Usage - The main text that will feature on our inside sleeve will be the names of the band members, which will be placed underneath the image on the white strip of the polariod. We saw this as a good idea as the names of the members will be unknown due to the relatively unknown name of the band. We also decided to place the album name on the inside sleeve as although it is unconventional we wanted the focus of the front cover to be about that band rather than the album name. The font we will be using will be the same used throughout our Digipak/products in order for the products to be connected to each other easily. 

Layout - As we wanted the photographs of the band members to be the main focus of the inside sleeve we decide to place them horizontally along the page, remaining centralised to ensure they retain attention. We will also be placing items such as cigarettes and gig tickets in a seemlingly random order to create a messy appearance - something our target audience will be able to relate to.